Company Details

Swapifly Limited is a Hong Kong-based classified online marketplace, specialising in the resale of rare and luxury products. It utilises AI and big data to increase the competitiveness of products for sale, and to improve consumer modelling and loyalty rewards. Swapifly lists products in 6 major categories: limited goods, luxury items, electronics, home & beauty, cars and real estate. The marketplace will also extend its business to virtual product sellers for metaverse exchange by blockchain technology. Currently, Swapifly serves Hong Kong and Asia markets, and will expand to other overseas countries popular with Chinese migrants. Swapifly was recognised as the "Outstanding Artificial Intelligence Classification Platform" in the 2022 Fintech Awards held by etnet.

Swapifly has developed a cloud-based web platform using PHP, Node.js and MySQL. The first version of the platform was launched in December 2022, and a mobile application will be developed using native coding to provide a seamless user experience. The mobile app will integrate Swapifly's key features, including competitive listings, consumer modelling and loyalty rewards.
Swapifly is building machine learning algorithms to analyse user data for listing comparison and recommendation. The platform aims to provide personalised recommendations to users based on their past interactions and behaviour, integrating ChatGPT for messaging between sellers and buyers. Customer modelling will also be developed to predict users’ profiles, allowing advertisers to target users more effectively and personalise their marketing messages.
Blockchain technology will be used to enable secure and transparent tracking of seller activity and transactions. Swapifly is planning to develop smart contracts to automate the transaction process for virtual items on the platform, as well as integrating with Web3 applications such as decentralised marketplaces and blockchain-based platforms through APIs.