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Influencer/KOL Marketing is increasingly mature, but advertisers often can't find a suitable KOL as they don't know the interests of KOLs’ fans.
Look4kol uses our self-developed algorithm to individually analyse the interest preferences of each KOL’s fans, and then the overall interest preferences of the KOL’s fan base. Since advertisers care more about a KOL’s fan base rather than the KOLs themselves, our algorithm helps them find more suitable KOLs to conduct promotional collaborations. Look4kol also provides tools such as comparison of KOL/fan groups, business contacts, delivery, communication, cloud, contracts, for completing an entire KOL advertisement on our one-stop platform.
Look4kol’s unique algorithm allows brands to find the best match KOL for their marketing campaign, our database will analyse all the KOLs on marketing and compare the suitability towards a particular campaign. Look4kol database has more than 50 million data nodes on the KOLs-fans interest segment that allows us to calculate the suitability of KOLs’ fans for a campaign.