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define CLEAN is a social start up offering powder-form hand soap and household cleaning products without single-use plastic packaging and is 98% lighter than typical cleaning products in the market. The proliferation of single-use plastic, which makes up 40% of the demand for plastic and is found in packaging and fast-moving consumer goods, is accelerating climate change drastically.
We offer effective, non-toxic products that do not contain water, significantly minimizing CO₂ emission during delivery from our warehouse to customers. Since 1970, CO₂ emissions have increased by about 90%, with transportation (covering 28.2% of 2018 greenhouse gas emissions) being the biggest contributors to carbon emissions. According to a 2019 report by NOAA Climate, increases in atmospheric CO₂ are responsible for about two-thirds of the total energy imbalance that is causing Earth’s temperature to rise.
define CLEAN offers a very easy-to-use product, where customers simply need to fill a reusable bottle with tap water, drop in the powder, shake it, and then it is ready to use!
define CLEAN is a social start up that offers plant-based powder-form personal care and household cleaning/disinfecting products without single-use plastic packaging, and is 98% lighter than typical products in the market. This reduces carbon emissions generated by single-use plastic packaging and transportation of products.
The mission of define CLEAN is 3S and 1H:
Save Space: Our powder-form solution significantly saves storage space.
Save on Spending: Eliminating excess packaging, define CLEAN is sold at more affordable prices thanks to lower production cost.
Save the Earth: Our product addresses climate change by reducing transportation carbon emission.
Help those in Need: We offer job opportunities to grassroots families affected by COVID-19.
define CLEAN powder-form cleaner solution is developed, designed and made in Hong Kong. Our product is made with plant-based ingredients, and does not include colours, fragrance and VOCs.