Marketing & Design

Principal, Field Marketing - APAC

Job Responsibilities

Drive rhythmic campaigns that thrive in the fast-growing global payments industry;
Develop localized field marketing programs and build buy-in with regional sales teams to drive awareness, generate demand, and accelerate pipeline growth;
Plan and execute (end to end) in person and virtual events, webinars, and integrated campaigns to create new pipeline and accelerate existing opportunities;
Partner with centralized marketing team to build out assets to execute in region;
Identify, negotiate, and execute sponsorships at industry or partner events;
Work with content and creative teams to build landing pages, e-mails, and nurture communications for events and campaigns;
Collaborate cross-functionally with our Demand Generation, Sales Development, Business Development, Product Marketing, Customer Success teams to deliver marketing campaigns that support integrated go-to-market strategies
Supporting the Demand Generation and Sales Ops teams to manage measurement of every event program’s impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement
Work with legal, executives, and finance to ensure a timely contract execution and procurement process for payment
Ability to travel as needed ~25%
Conduct market research to identify emerging trends, customer needs, and competitive positioning, translating insights into actionable strategies.
Manage relationships with external marketing agencies and vendors, ensuring timely and high-quality deliverables.
Monitor and analyze key marketing metrics and KPIs, providing regular reports to the executive team and recommending adjustments to marketing strategies as needed.

Job Requirements

8+ years of B2B experience in field marketing or relevant marketing area; global payments experience a plus
Results-driven and willing to go the extra mile to achieve targets;
Strong understanding of digital marketing strategies, including social media, content marketing, SEO, and paid advertising.
Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and retention.
Proven experience as a marketing leader, with excellent leadership skills with a track record of managing and motivating high-performing teams.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence key stakeholders.
Analytical mindset with a data-driven approach to decision-making and a strong proficiency in marketing analytics tools. Creative and innovative thinker, able to identify and capitalize on market opportunities.
Ability to thrive in a fast-paced and dynamic environment, adapting quickly to changing priorities.
Excellent strategic thinking skills with ability to make data-driven decisions
Proficiency in Salesforce, Salesloft, and Pardot or similar platforms
Creative, out-of-the-box thinking

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