Motive Force

Technology has made possible many previously impossible human feats, but there are still limits in the real world that humankind cannot yet breach. Thanks to virtual reality technology however, those limits have been surpassed and the impossible has become easily achievable. In addition, Immersive VR, which is providing multidimensional interactive experiences and has become a hit in recent years, is creating a unique new market supported by different demands of various industries.

HKSTP partner company Motive Force Technology specialises in the technology of Immersive VR. Its flagship product VirCube produces targeted solutions for professional, education, elderly care and rehabilitation businesses, helping clients to elevate productivity and promote innovation.

Using a immersive space to create realistic experiences

VirCube comprises components including immersive visual space, motion sensing system and VR experience software platform. Motive Force can build a 3D experience space (Cave Automatic Virtual Environment, CAVE) with a few square metres for customers and use different audio-visual equipments to create a realistic environment. With motion sensing system, users wearing specialised 3D glasses and using various tools can interact with the scene and items projected in the space.

Motive Force’s business director Olive Wong says that the VirCube system with patent-pending technologies is unique in processing 3D data and real-time GPS capabilities, enabling it to provide 1:1 realistic and smooth multi-personal interactive experiences. The whole product set is especially appealing for its good cost performance and high compatibility with different types of 3D content in the market. This results in short learning curve of users and fast implementation by customers.

When the company’s founder Terence Tseng began researching the technology, he saw VR games as the commercial goal. That changed following shifts in market conditions and customer responses. Now the company’s product is mainly used in Hong Kong for construction projects, rehabilitation and STEM education.

Following years of operation, the Immersive VR R&D team has acquired the knowhow for visual presentation, location tracking and app development. It has an expanding library of 100-plus pieces of content and plug-ins to cater to the needs of different business sectors.

In fact, the global market for immersive VR is quite sizeable, and still growing. There are research studies projecting that the global market will be worth US$2 billion by 2021. Olive thinks that e-gaming still makes up the bulk of the market but the construction, manufacturing and design industries are rapidly adopting the technology. In the US and Europe, the immersive CAVE has been recognised as a technology tool effective for enhancing productivity. Some products that cost millions of US dollars are still considered to offer great value for money.

Tailoring solutions to meet specific business needs

In Hong Kong, China and Asia, the commercial value of immersive VR is yet to be fully recognised. Motive Force has been making efforts to penetrate different industries, starting with the leading organisations of those industries, to drive adoption through word of mouth and actual results, and then extend the application to other fields.

For example, the company is working with a sizable charitable organization to explore using VirCube to help the elderly, disabled and those in rehabilitation to exercise their bodies and memories and improve their self-management abilities to enhance their quality of life. There are also tertiary education institutions using developer tools to design specialised VR course materials and conduct simulated training.

Accelerating business development with HKSTP support

Motive Force was set up in 2016 and moved into Science Park the same year. Olive says that HKSTP has provided a lot of valuable helps in the company’s development process, including referring schools as potential clients. With professional advice, insights and networks from HKSTP’s LEAP programme, the company achieved rapid growth.

The company has set its sights on expanding and deepening the ecosystem for VirCube, providing more content and applications as well as upgrading user experiences. Expanding to overseas markets is also part of this year’s plan. It will be exciting to see how much further Motive Force can push the envelope and achieve the impossible.

EMSD of the HKSAR Government built the first LED Immersive CAVE in Hong Kong by combing the technologies of immersive VR and BIM.

EMSD of the HKSAR Government built the first LED Immersive CAVE in Hong Kong by combing the technologies of immersive VR and BIM.

Teachers and students use VR technology for teaching in VirCube.

Teachers and students use VR technology for teaching in VirCube.

Disabled people can improve their self-management abilities in VirCube.

Disabled people can improve their self-management abilities in VirCube.

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