Company Details

Radica is a Hong-Kong-based leading big data direct marketing company. It committed to innovate the best-in-class e-marketing software technology that ultimately brings in real benefits to its clients. Its R&D focuses on the adaptive personalization domain with artificial intelligence which is applicable to e-marketing and e-sales. It won multiple prestigious awards such as the Gold and Local Hero Award for Direct Marketing at Agency of the Year 2014 by Marketing magazine.

RADICA email marketing solution is changing e-marketing in Asia for more than 300 top businesses, reaching over 500 million opt-in consumers in a year. It empowers some of the most popular brands’ email marketing such as the LVMH group, Hong Kong Trade Development Council, PCCW, CTrip, Li Ning, etc. Its technology platform enables marketers to easily create campaigns, segment target groups and inactive customers, deliver emails  and eDMs right to the inbox, follow up with auto-trigger emails and evaluate campaign performance in real-time.
In addition to deploying campaigns, RADICA can also help you generate ideas on how to fully leverage the email channel. It offers quality email database rental that best fits your business needs by both demographic and behaviour segmentation.

Radica Intimate (RI) is a professional eDatabase marketing system with a user-friendly interface and comprehensive functions, which greatly fulfills the need of targeted email marketing for industry-wide markets. RI can quickly segment out your target audience from massive database according to members’ attributes or behavioral patterns, so as to develop best content relevancy for the right targets. The spam rating system of RI rates suggest possible improvements in advance. RI also provides marketers with comprehensive email reports which allows them to have a complete understanding of the campaign performances.

Moreover, Ri has a full, real-time integration with Radica Sign-Up eDatabase marketing to perform a better e-database acquisition. Radica Sign-Up (RS) is an online tool for permission-based data collection. RS contains themed templates for building signup form with mutli-language support. It safeguards form from robot attack to guarantee a stable platform.


RADICA offers professional consulting service to assist their customers to optimize its overall e-marketing strategies, such as Campaign strategy, design and execution, data acquisition and consumer profiling. In 2015, Radica newly presents two big data direct marketing solutions which are Fast Analytics and Big Data, in ordering to help customers to make a faster and more accurate marketing decisions.